December 22, 2018

If you’re starting a business, you need social media marketing. For entrepreneurs, marketing is usually the most expensive part of starting a business, and yet it’s also usually the one thing you need to move your business forward. If you can afford to hire someone to do marketing for you, find a freelancer (look on Upwork, Fiverr, or ask around town). If you can’t, just remember that once you start marketing on social media, you can’t stop.

If you can focus on any one marketing avenue, spend the majority of your time building email lists. Email is the best direct way to reach your customers. I recommend using MailChimp for all your email marketing needs, but there are other services out there such as Constant Contact, Drip, ConvertKit and more. If you start email marketing, the next step would be to produce some great graphics.

Graphic design these days no longer means spending hours on Photoshop, InDesign, or other high-powered software. Sure, these tools are great for large designs such as billboards, bus benches, or a full-page ad in a magazine, but if you’re looking for an easy way to create great graphics, sign up for Canva. The free version is helpful, and the paid version is even better allowing you to store logos, save your brand colors, and get access to more photos.

Branding is the most important thing to remember when building your email templates and designing things. When you get started with email marketing, create one template that you can replicate knowing nothing needs to be changed other than the body of content. Your email template should have your logo at the top with a link to your website, a completely filled out footer, links to all your social acounts.

Be sure when designing graphics that you’re using your brand colors for the background, text, borders, etc. You should set guidelines for yourself and for others when using your logo(s) so there are clear instructions on what colors your logo can be on, how small it can be, how it can be co-branded with other logos, and more. Setting these expectations up for yourself and for others in the beginning can save you and your brand a lot of time and effort.

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December 22, 2018